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Our businesses

From parent insight to products on shelves.

The Parent Inc combines audience, intelligence, influence, owned brands, distribution and retail in one connected regional platform.

Platform

theAsianparent

The relationship starts here.

People come to theAsianparent while planning a family and stay through pregnancy, birth and the early years. We build trusted relationships before many lifelong family decisions and purchasing habits are formed. Parents track, read, ask, discuss, review and decide within one trusted platform. In Vietnam, our portfolio includes Webtretho, one of the country's leading communities for women and families.

12M+: app installs
19M+: social media followers
9M+: email subscribers
4.9★: on Google Play, from 346K reviews
170 min: average time in the app per month

Visit theAsianparent (opens in a new tab) Visit Webtretho (opens in a new tab)

theAsianparent Awards 2026 Indonesia on stage in Jakarta

Product

Tools parents return to throughout pregnancy and early childhood.

Pregnancy, baby-development, feeding and sleep trackers, a kick counter, expert content and a supportive community of parents.

Download the app: App Store (opens in a new tab)Google Play (opens in a new tab)
Community

Real conversations that reveal changing needs.

Parents ask questions, share experiences and support one another in theAsianparent's community, from the first scan to the school years.
theAsianparent Awards

Trust, made visible.

The awards combine parent voting with expert and editorial assessment, helping outstanding family brands earn recognition in the markets that matter. Parents' Choice winners are selected through verified parent voting; Editors' Choice winners are assessed by our editorial team with relevant experts. Nominations are free. The 2026 awards run across multiple Asian markets, with local nominations, voting and winners announced market by market.
theAsianparent Awards 2026
Brand solutions

Regional reach with local relevance.

We combine trusted content, parent creators, social reach, direct channels and community insight to help brands earn attention market by market. Capabilities include branded content, VIParents creator campaigns, display, social, email, push and integrated regional programmes.
Insights

A clearer view of what parents think, need and choose.

Opt-in research panels and aggregated community insights help brands understand changing parent needs across Southeast Asia, including through the Digital Mum Survey Indonesia and Webtretho Digital Survey.
Marketplace

Discovery converted into purchase.

Brands list and sell straight to parents inside the app. In Indonesia, TokoTAP sells 10,000+ units a month.
Reach Asia's parents
Work with theAsianparent

Why leading brands keep building with us.

From global agencies to category-leading consumer brands, our partners rely on us to turn regional reach into locally relevant action.

Connecting with parents starts with understanding their lives, their concerns and the decisions they make for their families. theAsianparent brings that understanding to its work, helping us turn brand messages into conversations that matter. For Momcozy, that makes them a valuable partner in bringing our ‘Putting Moms First’ commitment to life.
What truly sets them apart is their team. Their depth of knowledge, proactive support and care for getting things right make them feel like an extension of our own team, invested in our success at every step.

Lee Tze HuiRegional Brand & Communications Manager, Momcozy
We've had a positive experience partnering with theAsianparent on the Lactacyd Baby 3-in-1 Daily Lotion launch. From planning through execution, the team was highly collaborative, responsive, and easy to work with…
We especially appreciated their flexibility in accommodating our additional requests, including support on boosting discussions and evolving the post-event recap into a more engaging Reel format.

Martina MallariAssociate Account Director, PR, MSL Philippines
Working with TAP has been a valuable experience for IN.Deed Communications. Their strong understanding of parents and families, coupled with their ability to create meaningful connections with their audience, makes them a valuable partner in bringing important brand stories to life. We look forward to continuing our collaboration.

Jarieul WongCo-founder and Communications Director, IN.Deed Communications Singapore
It's been a great experience working with TAP. You have a very clear project plan and strong executive oversight, so overall, we are very satisfied with the delivered work.

Jessie WangSenior Account Manager, Pico
theAsianparent is a great platform that provides highly relevant and localized content for Filipino moms, which is very important both to our multi-national and local mommy brands. theAsianparent sees to it that branded content is highly relatable.

Iya PangilinanAssociate Media Director, UM Philippines

Community · VIParents

Parents don't just read us. They earn with us.

VIParents turns trusted parent voices into a regional creator network. Parents earn from their knowledge and influence; brands gain culturally relevant advocacy grounded in real family experience.

VIParents from Indonesia, the Philippines and Thailand on what the community means to them. 1 min, subtitled.

Own brands

Built from what parents tell us. Proven by what they choose.

Our owned brands begin with unmet parent needs, not a product catalogue. We use community insight to identify the opportunity, develop the proposition and bring it to market through our own media, distribution and retail ecosystem.

Mama's Choice

Maternity and baby care designed for the most sensitive moments of family life. Two ranges: the Mama Series and the Baby Series.

3.4M+units sold in 2025

Scientifically formulated and tested in Singapore laboratories
Halal certified and BPOM approved in Indonesia
99% natural ingredients, dermatologically evaluated
Brand Choice Award 2025, Health & Beauty (Indonesia)
Free from parabens, triclosan, phthalates, alcohol, fluoride and SLS
Stretch mark cream, serum and oil, nipple cream, diaper rash cream, natural kids' toothpaste and more
On shelf in 8 Southeast Asian markets, including Watsons and Mothercare in Indonesia, Central and Robinson in Thailand, and Motherswork

Shop Mama's Choice (opens in a new tab)

Little Rei

Luxury diapers with a silky, bamboo-infused topsheet, plus bamboo swaddles, bedding and silicone feeding essentials. Designed in Singapore for hot, humid days.

5.0★from 43 verified diaper reviews

Ultra-thin luxury diapers with a bamboo-infused topsheet, up to 14 hours dry, in tape and pull-up styles
Halal certified, dermatologically tested, TCF (totally chlorine free), no added fragrance or lotion
Wetness indicator on both tapes and pull-ups
Swaddles, blankets, bedding and towels in OEKO-TEX Standard 100 certified bamboo
Feeding sets in food-grade silicone, free of BPA, PVC and phthalates
In store at Motherswork in Singapore (Great World, Tanglin Mall and Takashimaya) and China, and distributed across eight markets in Asia

Shop at littlerei.com (opens in a new tab)

Distribution

Global brands. Local intelligence. Regional execution.

Entering Asia requires more than a distributor. We combine parent insight, local market knowledge, brand-building capability, established retail relationships and operational execution across the region.

We help brands understand where to play, how to position and how to grow, then put the product in front of the families most likely to choose it.

Bring your brand to Asia

Stokke
Cybex
UPPAbaby
Joolz
Avova
Trixie
Philips Avent
Cambrass
WildRide
Applecrumby
and more

Our Cybex stroller and car seat display at a parenting fair in Thailand

Retail

28 years of trust at the moment of purchase.

Motherswork has served parents since 1998, building deep category expertise and premium retail relationships. As part of The Parent Inc, every store becomes more than a sales channel: it becomes a source of insight, discovery and brand-building.

Now in five markets: our own stores, partner department stores, online, and a licensed operation in China.

Visit Motherswork (opens in a new tab)

Motherswork: through milestones and moments. Brand film, 2024.

SingaporeOwn stores3 stores: Great World, Tanglin Mall, Takashimaya
VietnamOwn stores3 stores
ThailandStore-in-storeStore-in-store across Central department stores
MalaysiaOnlineDistribution and an online store at motherswork.com.my
ChinaLicensed8 stores operated by a licensee of the Motherswork China trademark

12 markets across Asia HQ Singapore

The Parent Inc market Motherswork Beyond the map

The Mama's Choice booth at the Hong Kong Mega Show 2026

Work with us

Bring your brand to Asia's parents.

Advertise with theAsianparent, stock with Motherswork, or let us distribute your brand across the region.

Partner with us